Digital Marketing Automation tools helps you get a complete and deeper picture of how potential clients behave. It helps you determine your prospects behavior and their interests in the buying cycle.
There are many tools available that promise to make automating your marketing approach simple, but not all of them live up to their claims. Knowing the finest software that will truly function for your business is crucial.
We’ll outline the top digital marketing automation tools for businesses and demonstrate how marketers can utilize them to save time and significantly accelerate their companies’ growth.
Hubspot is primarily an ‘inbound marketing software’, which means it offers a variety of tools, one of which is a great digital marketing automation tool.
You can convert visitors into leads with the use of HubSpot’s dynamic toolkit. It helps you receive lead flows, forms, kickback emails, analytics, and more, all of which are intended to make it simple for you to expand your business profitably.
It is great for the small business owners. If you’re looking for an “all-in-one” tool that gives you the very basic functionality of several different marketing systems, HubSpot is a good option for you.
Price: Ranges from $50 – $3,600+ per month, based on features and scale.
Marketo is a well known digital marketing automation tool that ‘covers any channel and every engagement’. It is one of the most mature tools in the automation market. Their full-feature software can handle everything from digital advertising to social media to account based marketing. It includes a full suite of tools including email marketing, social marketing, budget management, lead nurturing, website personalisation and more.
Marketo is great for the companies who use tool’s many features that go beyond basic marketing automation. It is great for the businesses who want to start with the basics and move into the more advanced functionality in the near future
Price: Contact Marketo for pricing information.
Mailchimp is an all-in-one Marketing Platform that helps small businesses market smarter so you can grow faster. It provides marketing automation and email marketing services. The simplicity of use of Mailchimp is one of its main selling factors. Mailchimp does not demand sophisticated technical experience or coding talents in order to construct effective marketing campaigns; instead, features are nicely structured and simple to grasp.
MailChimp is best for organizations looking for an all-in-one platform that covers the essential elements of internet marketing and doesn’t necessitate high technical knowledge.
Price: Ranges from $0 – $300 per month, based on features and scale.
Constant Contact is a well known email marketing tool for small businesses. With their tool, you can create automated trigger campaigns, collect new emails automatically, and send segmented follow-up messages. The effective yet user-friendly tools may assist your company in creating email marketing campaigns that are more strategic and time-effective, allowing you to save time while expanding your company.
Used for: Constant Contact is mostly used by the small business owners who want to quickly get started with organized email marketing and don’t anticipate needing any high technical knowledge. The tool is a great choice for you if you fit this description, but if you plan to expand your marketing automation efforts in the near future, this isn’t the tool for you.
Price: Ranges from $10 – $450 per month, based on features and scale.
The CRM from ActiveCampaign combines contact management and sales automation to enable you to close more deals faster. It prioritizes your leads, keeps track of your tasks and automates contact management so nothing falls through the cracks. It helps you Automate personalized experiences across all your customers’ experiences. Tracks buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
ActiveCampaign is ideally suited for small and medium sized businesses looking to grow through better customer relationships.
Price: Ranges from $30 – $150 per month, based on features and scale.
Sendinblue is a comprehensive marketing tool for connecting with contacts and developing client connections through relevant and well-targeted correspondence. Create a contact database utilizing inbuilt forms created in a drag-and-drop form editor or integrated landing pages. Engage with consumers directly by sending email campaigns that you’ve built in a user-friendly email editor with a drag-and-drop interface. Users can also generate an Automated Workflow channel with SendinBlue that allows them to create multi-step and multi-channel campaigns in just a few minutes with unlimited variables.
Used for: Sendinblue is best for organizations looking for an all-in-one platform that covers the essential elements of internet marketing and doesn’t necessitate high technical knowledge.
Price: Ranges from $0 – $65 per month, based on features and scale.
There are many options for marketing automation tools. It’s all about choosing the best one for your business purposes, budget, and technical expertise. None of the tools we tested are bad. In fact, each of them will provide you with more power than your standard email marketing platform will. Some offer additional customer insights and increase the chances of closing sales, some are more expensive, and some do a better job of letting you customize your workflows to suit your specific needs.